Information point for Concéntrico 7
Culture, Pavilion - Logroño, Spain
2021
Competition
Images: Oleg Stathopoulos
Developed for the Concéntrico in Logroño, this temporary pavilion reinterprets the notion of an information point as a spatial narrative - one that intertwines local ritual, material culture, and the shifting dynamics of public life.
The proposal draws from three distinct yet interrelated references: the Valvanerada march, the region’s deeply rooted winemaking tradition, and the redefinition of collective space during the Covid-19 pandemic. These influences are not treated as abstract concepts, but are translated into a precise spatial intervention embedded within Plaza Escuelas Trevijano.
The site itself reveals a latent symbolic axis, defined by the procession of the Valvanerada walkers’ statue advancing toward a solitary tree at the centre of the square - a subtle “walk-to-life” narrative inscribed in the urban fabric. The pavilion is strategically positioned along this trajectory, forming an elongated, permeable threshold between these two elements. In doing so, it operates simultaneously as connector and divider: a spatial device that reflects the tension between social interaction and isolation that characterized the recent past.
The structure is articulated through a series of four open-air totems, conceived as both architectural elements and carriers of information. Their geometric clarity invites exploration, encouraging visitors to move through and around the installation, while discreetly integrating the functional requirements of the festival. Information is embedded within the architecture itself, dissolving the boundary between object and content.
Material strategy is central to the project’s identity. Working with a fixed resource of 48 plywood sheets, the design embraces constraints as a driver of precision and efficiency. The totems are assembled as lightweight, self-supporting structures, stabilized through finely detailed cross-shaped bases. This approach ensures ease of construction, disassembly, and reuse—aligning with principles of sustainability and circular design.
Externally, the pavilion is clad in thin stainless steel sheets with a mirror-finish, dark red biodegradable coating. This chromatic and reflective surface establishes a layered dialogue: referencing both the wine culture of La Rioja and the symbolic association of the Valvanerada with blood donation, while simultaneously capturing and distorting the surrounding urban life.
Lighting is treated as an integral, yet understated layer. Concealed LED strips embedded within recessed joints animate the structure after dusk, transforming the pavilion into a luminous presence that shifts subtly between object and atmosphere.
Ephemeral by nature yet rigorous in its conception, the project positions itself between installation and architecture. It proposes a pavilion that is at once contextually grounded and conceptually precise - an intervention that engages memory, movement, and material to create a lasting impression within a temporary framework.